The UFC, a mixed martial arts promotion, has entered into a worldwide marketing agreement with Prime, a sports beverage brand supported by social media celebrities Logan Paul and KSI.
The UFC and Prime, a sports drink brand backed by social media influencers Logan Paul and KSI, have entered into a multi-year agreement. As a result of the partnership, Prime will become the official global sports drink of the UFC.
Prime just became the Official Sports Drink of @UFC pic.twitter.com/T6Mdoo7hLY
— Logan Paul (@LoganPaul) January 31, 2023
To promote the brand, Prime products will receive recognition during all UFC pay-per-view and fight night events. Additionally, Logan Paul, KSI, and Prime will create original social media content to further raise brand awareness.
#UFC announced global partnership with #LoganPaul and KSI’s Prime@PrimeDrink6 @KSI @ufc
Read full story here! pic.twitter.com/4IjMUSl4ni
— David Mckanzie (@jonmurphi2) February 2, 2023
As part of the deal, the red and blue corners of the UFC octagons will be renamed the “Prime Hydration Recovery Zones.” The brand will also become the presenting sponsor of the UFC weigh-ins and will serve as the inaugural presenting partner of the UFC Foundation.
Furthermore, Prime will become an official partner of the UFC Performance Institutes in Las Vegas and Shanghai, further solidifying its relationship with the UFC.
I could cry lol @ufc pic.twitter.com/dZYmyikz2W
— Logan Paul (@LoganPaul) January 31, 2023
The UFC plans to utilize the large combined social media following of Logan Paul and KSI, which is close to 400 million, by incorporating brand advertisements into their content. The agreement provides Prime with increased exposure through the UFC’s global broadcasts, branding, and its fighters.
About Logan Paul
Logan Alexander Paul is a well-known and highly influential figure in the world of entertainment and media. He is best known as a popular YouTuber, with over 23 million subscribers to his channel, where he produces a variety of content that spans from vlogs, to comedy sketches, and more. In addition to his success on YouTube, Logan is also an accomplished podcaster, actor, and professional wrestler.
Logan has hosted several successful shows that have attracted millions of listeners from around the world. As an actor, Logan has appeared in a number of TV shows and movies, including several independent productions and major Hollywood releases. He has proven himself to be a versatile and talented performer, capable of taking on a wide range of roles and delivering powerful and nuanced performances.
In the world of professional wrestling, Logan has made a name for himself as one of the top stars in the industry. Logan Paul is currently signed to WWE, one of the biggest wrestling organizations in the world, and has taken part in some of the biggest and most high-profile matches of his career.
Logan’s impressive achievements and massive popularity have earned him recognition from Forbes, which included him on its list of the highest paid YouTube creators in 2017, 2018, and 2021. This is a testament to his immense talent, hard work, and the widespread impact that he has had on the world of entertainment and media.
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